Digital Day 2017

16 Nov | BY Pranay Sonwalkar
Pranay Sonwalkar

What is Digital Day?

Digital Day is an annual initiative, led by BIMA, which brings together schools and digital-led agencies. This year, Digital Day was carried out on the 14th of November and saw digital professionals all over the UK head to schools in order to enlighten secondary students (13-16 years), give them an outlook over the potential for the range of careers available, offer active advice on how to get into digital and acquire a first-hand understanding attempting exciting challenges from Digital Day’s brand sponsors, two of which included LV= Insurance and the Diana Award.

How does it work?

Digital Day was split into two halves and was designed to work around a normal school day. In the morning, representatives from the digital agencies introduced their portfolio of work to the students while sharing details about their own career paths into digital. In the afternoon, however, was Digital Day’s nationwide competition. Competing for fantastic prizes, including a £500 cash prize towards the school, students worked in groups to complete one of three sponsored challenges with guidance from the agency professionals. The best submissions from each challenge, as decided by the agency, teachers and students, were then delivered back to BIMA for their judging panel to make a decision on which teams will be the Digital Day Champions 2017.

How was Rixxo involved?

This year Rixxo had been matched up with Digitech Studio School, Bristol’s first studio school with a curriculum especially devoted towards progression into the digital sector. Students from Digitech were joined by members of staff from Rixxo, including Founder Richard Gee and Frontend Developer Andy Valentine, where we discussed our knowledge into digital and supported the students in this exciting, proactive day. During the day, we spoke about how digital has helped with advancements in health, showcasing the Simprints scanners that are used for identifying fingerprints of individuals who lack access to essential services. The partnership between MC Grime Artist Stormzy and Manchester United footballer Paul Pogba was also used as an example of digital combining two worlds to raise awareness for a brand. In this case Adidas.

During the challenges, we were pleasantly surprised by the ideas that were being raised by the students. One group, as a way of removing the hassle out of pet ownership, came up with a product that allowed pet owners to keep an eye on their pets and feed them while being abroad. One other group thought of a shirt that could electronically change colours from an app on your mobile. However, the ultimate winners were a duo that developed an idea for lightweight bike glasses which showed virtual directions on the road through the lenses (as mapped out by GPS directions pre-programmed), as well as indicators for left and right on the back. We thought it was a great idea for cycling safety. Let's see what BIMA think of it! 

Altogether, it was a fantastic experience for both us at Rixxo as well as the students, and we hope to do this again next year.