Join a select group of digital leaders and B2B eCommerce professionals for an invite-only evening of insight, strategy, and sharp conversation—set in the modern and conveniently situated Sky Bar at ResortsWorld.
We’ll cover:
- The future of B2B eCommerce in the UK
- Platform selection without the noise
- Overcoming internal blockers and decision inertia
- Real-world tactics for change management
Tuesday 13th May at 6:30pm - Sky Bar, Pendigo Way, Marston Green, Birmingham B40 1PU
Start your IRX and B2B Zone experience with the people shaping what comes next.
If you can join us, share your details and we’ll confirm your space.
This dinner is hosted by Rixxo, Greenwood Consulting and Better Commerce.
*It's on us – Your participation and dinner are without any charge.
What to expect
Real conversations about change
We’ll dig into what actually works when navigating b2b eCommerce transformation—from leadership alignment to hands-on adoption by teams.
B2B in practice, not theory
Hear how others are using platforms, integrations, and AI to scale, save time, and solve real problems.
Peer-to-Peer Conversation
This is a round-table format built for open conversation. Share your own challenges. Learn from how others are approaching theirs.
Leave with something useful
You’ll walk away with ideas you can use—whether it’s a fresh approach to a blocker or a tool you hadn’t considered.




What’s on the agenda?
- 18:30 – 19:00: Grab a drink, mingle, network, and gain a fresh perspective on change.
- 19:00 – 20:30: Engaging discussions over dinner:
- Roundtable topic: Change & Adoption
- Roundtable topic: Tech to Scale. AI & Automation
- Roundtable topic: Navigating Blockers
- Stories – Peer insights and real-world case studies.
- 20:30 – 21:00: Closing – Wrap up with informal conversations, new connections, and actionable takeaways.
The Venue
The Sky Bar at Pendigo Way sets the scene for an evening of sharp thinking and open conversation. Overlooking the NEC campus, this elevated space offers a relaxed, modern setting just steps from IRX and the B2B Zone.
Join us at Sky Bar, Pendigo Way, Marston Green, Birmingham B40 1PU for meaningful discussion, good food, and a solid start to your B2B Zone experience.


Your Experts
Rich Gee
Jason Greenwood
Vikram Saxena
Christopher Gee
Confirm your availability
Sky Bar near NEC Birmingham Tuesday 13th May at 6.30pm