Monarch Airlines In-Feed Bot

How a low cost airline joined in to redefine audience engagement

Increase in organic impressions
Increase in engagement
Sign-up completion rate
of Total reach was 78.9k Non Fans


Monarch Airlines, also known simply as Monarch, is a British low-cost airline based at Luton Airport, that operates scheduled flights to destinations in the Mediterranean, Canary Islands, Cyprus, Egypt, Greece and Turkey.


In a competitive, price-driven marketplace cutting through the noise is a difficult task. Customers not only demand the lowest prices but also the highest levels of customer service and engagement.

Monarch is bold and embracing of new technologies and wanted to test the reactions of their audience and engagement levels of an AI Messenger Bot.


Rixxo converted the entry point of simple signup competition by form into an AI-driven conversational competition entry.

Commenting on a Facebook post with ‘Get Started’would ignite a conversation with the Monarch Bot who would collect your details, qualify your ability to enter and then suggest some other promotions you may like.

The organic reach and engagement has been incredible

Naomi Bresson - Social Media & Content Executive | MONARCH

List, Page and Like Growth

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Going viral with Bots

Highest organic reach in 2 years

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