Digital transformation for a leading commercial catering equipment supplier
Workshops and office tours gave our team a first-hand view of Blue Badger’s B2B business
About Blue Badger
Blue Badger is the go-to wholesaler for dealers in commercial catering, laundry and refrigeration equipment. The UK-based firm sells over 5,000 products, from freezers and bottle coolers to tumble dryers and dishwashers, which are available to trade buyers across Europe via their website.
Blue Badger was struggling with a Magento eCommerce site that had so many extensions and customisations it could no longer be upgraded – risking potential security breaches as well as missing out on bug fixes and improvements.
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The challenge
When Blue Badger came to us for help, their existing eCommerce site was impacting:
- Profitability: incorrectly calculated freight costs were being absorbed by the business
- Customer satisfaction: the site was frustrating to use and hard to navigate
- Employee satisfaction: the additional process steps that were required to fulfil orders heaped stress on the Blue Badger team
- Sales process: the HubSpot integration was broken, so sales teams were manually updating lead progress
- Digital transformation: Blue Badger’s wider vision to improve efficiency was being hamstrung by problems with the eCommerce platform
Blue Badger needed a strategic eCommerce transformation to streamline operations, enhance the customer experience, and support long-term growth.
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Our approach
Getting to know the business
Over eight weeks, we got to know Blue Badger’s business inside out, using our FoundationsTM research and planning model. By immersing ourselves in their business, we:
- Identified which features should be replicated from the old site, and which were redundant.
- Challenged assumptions about essential versus nice-to-have functionality.
- Recommended internal process changes to save on web development costs.
- Identified which current extensions could be consolidated or delivered within a core Magento build.
Armed with our knowledge of Blue Badger and our experience in complex B2B eCommerce builds, we created a bespoke Magento site around the unique requirements of the business.
Blue Badger now has a fully functional B2B eCommerce website that reduces admin, allows customers to self-serve and supports growth!
