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9 free marketing resources that are actually useful
Everyone loves free stuff. But if you spend too long collecting free stuff that’s no good, you just end up with a room – or an inbox – full of junk. Any good marketer knows that creating free resources is a great way to bring in leads; by handing out something for free, you get an email address in return,…
A-Z Useful Web Development Terms
No one is born knowing everything. When it comes to the internet and web development, there’s an abundance of specific phrases and terms used to explain things quickly. Often we use jargon because it’s the quickest and easiest way of saying something. But these aren’t words you’d just pick up in daily life, so it’s difficult to know where to…
10 easy ways to move towards equality and diversity in the workplace
Since the murder of George Floyd and the international outcry of #BlackLivesMatter, most organisations have been rushing to catch up with the ‘Diversity and Inclusion’ movement. While some of this is clearly just a PR exercise, many companies are waking up to the need to diversify, and be inclusive and welcoming workplaces for all people. But where do you start?…
The best way to do colour attributes in Magento 2 with my top 3 layered navigation recommendations
What is layered navigation and faceted search? Layered navigation in Magento 2 allows your users to sort their search results based on attributes, like price range, colour or category. Often it’s titled ‘Shop by’ and found left of the search results. This is also sometimes called faceted search as you can filter items by their different facets. Sounds simple right?…
The 8 Best Static Code & Website Security Scanning Tools
We recently had a client asking for us to build a B2B website that was really secure. Obviously, we make all our B2B websites secure, but for this client, security was their absolute number one priority. They didn’t know exactly how they wanted to test the security of the code, or what security standards it needed to meet, but they…
Improve your passwords now! Understand the risks, take action and create excellent passwords
Will it take a hacker 2 seconds or 20 trillion years to hack your password? Find out here and learn how to become more secure.
The 6 Best Payment Gateways for Magento 2
Key Payment Method Statistics Globally shoppers prefer to use eWallets (like Paypal or ApplePay) – 33%, followed by credit cards (23%) and debit cards (12%) (Worldpay Global Payments Report). By the end of 2019, nearly 2.1 billion consumers will use an eWallet to either make a payment or send money (Paypers Payment Methods Report). “Buy now, pay later” services such…
What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin
The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google. Here’s everything you need to know. What are Google web stories? Google web stories are basically the search engine version of social media stories. With their mobile-first dimensions and emphasis…
How To Improve Your Magento Site Speed: 10 Tips
Before we look at how to improve your Magento site speed, it is vital to know why speed is so important. Understanding the value and benchmarks will help you understand how to budget and prioritise this type of work. A slow store means lost sales and unhappy customers We live in a world of increasing connectivity and choice. Websites users…
Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition
Your customers will likely be in a constant battle to stay on top of the numerous emails landing in their inbox and it makes it very competitive for brands to get attention. Whereas B2B email marketing is historically straight-to-the-point, B2C email marketing uses a range of tactics and has become more strategic in its approach. We face a tightrope walk…
B2B websites, how they are different and how to make them successful
Common B2B Website Features Call to Actions If you are in sales and writing your pitch or script, you will intuitively add calls to actions without even realising it. “Isn’t it? Don’t you? Won’t that be good?” I always thought of this as the nodding dog technique. You are encouraging a positive response through your selling. Call to actions don’t…
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.