Knowledge
The eCommerce Roadmap: Sustainable Growth Strategies for Long-Term Success
In an era where eCommerce is not just growing but booming, it’s estimated that by 2027, a quarter of all retail purchases will shift online. This surge has intensified the competition, presenting both challenges and opportunities for businesses eager to make their mark. Amidst this bustling digital marketplace, finding your footing might seem daunting. Many businesses find themselves hopping from…
HubSpot and Magento Integration: A Complete Guide for eCommerce
An Introduction to Magento & Hubspot When it comes to tech, we live in a world of almost infinite choice. For an eCommerce business today this is both amazing and daunting in equal measure. After all, the platform and tools you choose will significantly impact the level of success you reach for your business, so it’s a choice that you…
ERP Integration: 14 Telltale Signs Your eCommerce Business is Ready
What are the signs that your eCommerce business needs an ERP integration? Running an eCommerce business can be rewarding, but it’s not without its challenges. Whether it’s poor inventory management, insufficient data and analytics or inefficient order fulfilment and shipping processes, staying on top of every area of your business is an important, but often overwhelming task. This is where…
Our Magento Versions & Patch Upgrade Process (& Why it Matters)
In the fast-paced world of eCommerce, keeping pace with technology is key to success. As an eCommerce agency, we’ve been developing and supporting Magento sites for over ten years, and we know why so many online shops choose it: Magento is powerful, flexible, and can grow with your business. But with great power comes a certain level of complexity. So…
HubSpot Forms & Magento: A Powerful Combination for eCommerce
Understanding HubSpot and its role in eCommerce HubSpot, a renowned CRM platform, excels in managing customer relationships for businesses. This platform is integral in sales, marketing, and communication strategies, centralising customer data efficiently. While primarily a sales tool, HubSpot’s versatility extends to customer service, lead conversion, and attracting new clients. Integrating HubSpot with Magento, especially Magento 2, offers customisable solutions…
Claim 33% Moneyback on Website Development With R&D Tax Credits
R&D Tax Credits have been claimed by over 42,000 SMEs in the UK since it was first launched in 2013 with an average value of around £49,000. This is less than one per cent of the 5.9 million SMEs that account for 99% of all businesses formed in the UK, which means owners and managers are missing out on a…
Understanding the Basics: A Quick Guide to eCommerce Integration Platforms
Did you know that the global eCommerce market is expected to hit $6.3 trillion in 2023? A big reason for this boom is thanks to the transformative effects of eCommerce platform integration. In this article, we’ll break down what it means and how an eCommerce integration can transform your business. We’ll discuss the benefits and potential challenges you might face,…
10 Benefits of ERP for eCommerce Businesses
The eCommerce industry is fast-paced, unpredictable, and brutally competitive. Success means consistently exceeding customer expectations and harnessing technology to cater to a global audience. One such technology prevalent in almost every successful eCommerce business is Enterprise Resource Planning or ERP for eCommerce. ERP software streamlines various business processes into a consolidated system, leading to unmatched business efficiency. Consider this –…
How to Increase Magento 2 Site Speed: A 10-Point Plan
As an eCommerce platform, Magento 2 is widely recognised for its robustness, flexibility, and performance. However, a common issue that many Magento 2 users face is slow site speed. A slow-loading website can have a negative impact on user experience, leading to higher bounce rates and potential loss of customers. Backlinko analysed the speed of 5 million desktop and mobile pages….
Intellectual Property In Web Development
Nothing in this article forms legal advice about intellectual property in website development. The information here has been sourced from government and legal resources and is intended to offer topical insight and attempt to answer common questions from those working with and purchasing from website developers. It doesn’t even begin to scratch the surface of software licensing or contract laws…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are significant for all businesses that want to reach more of their ideal customers online. What is B2B & B2C in eCommerce? B2B B2B, or Business-to-Business, refers to transactions between businesses….
How to Stop Spam Bots Messing Up Your Analytics
When looking initially at a new client’s Google Analytics data, we constantly find a variety of spam bots and irrelevant referral traffic to their sites. This is unhelpful when deciphering strategies for content and analysing what is working and what isn’t on the website – what we all want is the actual data. That way we can create clear proposals…