Paul Croft
SEO & Digital Marketing Specialist
Bio
Our go-to for all things SEO and digital marketing at Rixxo. Paul started with us in 2021 as the ‘support hero’ and hasn’t looked back since. Paul’s not just about keywords and campaigns; he’s the brain behind our content strategy, making sure we’re always on point online.
A team player, always ready to brainstorm with colleagues or clients to get things just right. Whether it’s building Shopify or WordPress sites, or helping our clients elevate their brand online, Paul is happy to dive in and breathe life into a business.
Loves the great outdoors, bleepy electronic music & coffee. Dislikes gluten.
How to Prepare Your eCommerce Store for the Christmas Season
I have a confession to make, I’ve used the C word in October, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it…
From Bricks to Clicks: How a B2B eCommerce Website Can Transform Your Business
The business world has undergone a dramatic transformation over the past few decades. Driven in large part by advances in technology, physical stores have been replaced by online stores. A…
Magento B2B eCommerce: Why it’s a Game Changer
Why Magento B2B eCommerce? Launched back in 2008, Magento has become the go-to for eCommerce. But while Magento has proven its worth for B2C (business-to-consumer) companies, its features, flexibility, and…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are…
10 of the Best Free Digital Marketing Tools in 2023
We love digital marketing tools at Rixxo. Our browsers are full of bookmarks that help us provide our digital marketing services for B2B businesses faster and better. We’re suckers for…
The Best B2B eCommerce Hosting Provider in 2023. Answered by Experts.
When it comes to B2B eCommerce hosting providers, there are many options available, but not all hosting providers are created equal. Whether it’s slow loading times, security breaches, poor technical…
Email marketing checklist. 18 steps to email campaign success
Whether you’re about to launch your first email marketing campaign, or are looking to improve your processes, our email marketing checklist will help eliminate mistakes and remove the stress of…
Rixxo Sponsors the University of Bristol Cycling Club
We love a bit of pedal power at team Rixxo. So we are delighted to partner with the University of Bristol Cycling Club in a three-year sponsorship deal. The UOBCC…
10 easy ways to move towards equality and diversity in the workplace
Since the murder of George Floyd and the international outcry of #BlackLivesMatter, most organisations have been rushing to catch up with the ‘Diversity and Inclusion’ movement. While some of this…
The best way to do colour attributes in Magento 2 with my top 3 layered navigation recommendations
What is layered navigation and faceted search? Layered navigation in Magento 2 allows your users to sort their search results based on attributes, like price range, colour or category. Often…
Improve your passwords now! Understand the risks, take action and create excellent passwords
Will it take a hacker 2 seconds or 20 trillion years to hack your password? Find out here and learn how to become more secure.
What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin
The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google….
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