Capsule was launched in 2009 following the founders’ frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimizing user input. We built Capsule to deliver on these values and today Capsule is used by thousands of businesses of all sizes all over the world.