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Fire Depot, an eCommerce site for a leading fire safety company

Who are Fire Depot?

Fire Depot, one of the UK’s leading fire safety specialist suppliers, are making a move into the ecommerce B2B space. With thousands of products to fit any safety requirements, they supply large and small organisations across the UK.

Fire Depot's main challenge was combining their current complicated infrastructure with a ecommerce site in a way that would not disrupt their existing sales operations and processes.

They needed a simple to use ecommerce site that would mirror their ordering processes, seamlessly transferring data between their customer management systems, accounting software, stock and products systems, as well as their warehouse delivery. 

The integration of these systems, tied to an attractive and customised Lumarix build, allows Fire Depot to deliver incredible service with a user friendly experience and effortless transactions.

Our approach

To create a solid foundation for the project we used our Lumarix blueprint, which allowed us to meet many of Fire Depot’s requirements before starting custom development.

Fire Depot produced a new design and branding, which was then applied to the Lumarix theme allowing for a rapid customisation of the site and saving massive amounts of front end development time.

We carefully aligned thousands of products with an Orderwise integration (ERP), allowing for a smooth transition with no disruption to Fire Depot’s existing processes.

To achieve this we met extensively with the team at Fire Depot, developing an in-depth understanding of their business requirements, processes and products through our foundations process.

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ResponsiveMobile design 

Whilst the majority of trade and B2B sales are still seen mainly on desktops, analytics show a rising number of users coming from mobile devices.

With circa £250bn of retail now carried out on mobile devices, Lumarix quickly delivers a responsive mobile-ready layout.

Designing for Mobile, Tablet and Desktop can divide your budgets. By using Lumarix's fallback and optimised mobile patterns our clients can move much faster to a functional site across multiple screen sizes whilst retaining the budget to spend on other enhancements or automation.

Additional features pictured:

  • Integrated WordPress blog
  • Category pages

Giving the client control

Using the Lumarix theme as a base, we have created a simple design that allows Fire Depot to give customers an easy, attractive browsing experience.

A common issue with eCommerce sites is the need for developers to make simple changes, such as content within a site. Lumarix allows the client more control, giving them the ability to make changes as they please, without external assistance.

What can the client control in Fire Depot?

  • All static pages
  • All CTA blocks and banners
  • Blog design and content
  • FAQS
  • Footer
  • Menu
  • Category page design
  • Payment methods

Payment control in the clients hands

Following our ethos of putting the power in the customer hand's, we partnered with Adyen for this build, to allow a customisable payment experience.

The Adyen payment gateway is fully customisable and it's possible to configure multiple payment gateways, making this one of the most flexible payment gateway configurations available today. 

This allows Fire Depot to choose the payment methods they want, without the need for further development time!

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Lumarix focuses on incredibly easy content creation, with everything on the home page made with a drag and drop editor. We put the power in the hands of the client, including promo banners and cms blocks across the site.

Tip: Scroll through the screenshot to see more

Complete flow of customer information and end to end fulfilment

Like many large companies, Firedepot have a complex infrastructure. They wanted to integrate lead tracking and generation, an ERP system and their warehouse fulfillment centre into the information flow. This has been achieved with a Hubspot integration, an Orderwise integration and a warehouse management integration.


Hubspot integration(CRM)

Hubspot ensures all customer data remains up to date and consistent across systems, while keeping quotes and client communications synchronised and ensures the sales team is always kept up to date.

Integration includes:

  • Quotes to quotes
  • Orders to orders
  • Company to company
  • Customer to Customers
  • Abandoned carts to quotes

Orderwise integration (ERP)

A large organisation requires a powerful resource management system to handle it’s products, sales and suppliers. To create a powerful end to end order fulfilment solution we have integrated Lumarix with Orderwise, Fire Depots ERP. This allows the two systems to seamlessly transfer :

  • Orders from customers
  • Order status updates
  • Company and customer information
  • Stock updates
  • Credit Limits
  • Payments
  • New products
  • Product updates
  • Returns

This integration ensures that both systems are always up to date with the latest information

Fire Depot, an eCommerce site for a leading fire safety company

Rixxo's Order Dashboard(ODB)The best way to take MOTO orders

While moving to eCommerce opens up new opportunities, mail, email & telephone order sales still represent a significant volume of sales. For this, we have included our powerful ODB module.

ODB allows sales staff to process orders rapidly and easily, all from one single order form page. 

For companies taking large volumes of orders by phone or email, ODB is the perfect bridge between telesales and eCommerce, allowing sales agents to stay consistent with the online ordering process and information flow. Adding the flexibility required for custom quotes, products, prices and delivery.

ODB gives the user the power to save and recall orders, and send them as quotes which users can use to check out on the website.

To see the full list of available features see our ODB info page. 

Tech, Platform & Solutions

Magento Customisations
  • User specific pricing
  • User specific catalogue
  • White label customisation
  • Company and credit solution
  • WordPress blog integration
  • Matrix delivery customisation
  • Pricing restriction customisation
  • An MVP as feature rich as possible to launch a startup

    Lumarix provides a collection of day-to-day tools that are ready to use and can be styled quickly and efficiently keeping the cost of a project down.

  • Integrations Puzzle

    CRM, ERP and warehouse Integrations

    Firedepot can continue to work efficiently with smooth transitions of information across all systems.

  • ODB

    Rixxo's powerful MOTO order dashboard

Speak with us and you'll understand why our clients trust us beyond being just an agency

We grow businesses pragmatically and with the utmost respect for budgets.  We treat our clients businesses and budgets as if they were our own.  Find out for yourself...