ARM & HAMMER™ Baking Soda has been used for generations and is a trusted staple in millions of homes. Year after year, ARM & HAMMER™ Baking Soda has earned its place as America’s #1 Trusted Baking Soda brand by helping families master nearly every household task, from cooking and cleaning to pet care and personal care.
ARM & HAMMER™ have a long history of supporting local communities with a number of initiatives and donating millions to good causes. This campaign allowed ARM & HAMMER™ to engage a wide audience, collect a host of fun and engaging user generated content and give back to the education sector all at the same time.
Wyng Photo Submission User Generated Content
Using the Wyng competition platform, we built an online video contest designed to spark the minds of a younger audience and their teachers.
The Halloween-themed Spooky Science content gave students the chance to win $2000, plus an additional $1000 for their school by uploading a short video of an experiment using ARM & HAMMER™ Baking Soda.