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Custom micro experience to drive excitement for Scooby Doo’s 50th birthday

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Who?

Wyng is a leading martech platform that helps brands build honest, profitable customer relationships based on trust.

Wyng is trusted by the world’s leading brands, including 61 of the 100 Forbes’ “World’s Most Valuable Brands”.

What?

Developed within the Wyng platform, we built a fully interactive Countdown Calendar to get fans excited for the 50th (yes, 50th!!!) birthday of the Scooby Doo franchise. Each day visitors driven by a multi-channel campaign could unlock a new tile to reveal fun facts, exclusive video content, sweepstakes and partner promotions.

Why?

First and foremost, the campaign was designed to celebrate how this famous dog has entertained several generations of fans since the 1960’s. Further to this was the objective of driving repeat audience engagements and website visits; maximising viral campaign exposure using social sharing actions and unique sweepstakes.

First Party Data

Visitors to the campaign will be able to countdown to Scooby’s birthday across 50 consecutive days, where fans can unlock a new tile to expose the exclusive content. Within each tile is also a unique form or opportunity for fans to submit various types of personal contact details, from emails to social media accounts, enabling Warner Bros to collect valuable data on fans while providing them a fun, interactive social hub to engage with.

Campaign Landing Page
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Global Appeal Geo targeted content

Scooby Doo has a global appeal, as is the case with the brand partnership opportunities. To allow the campaign to deliver personalised content based on where the visitor is based, Rixxo built a custom geo-targeting module using Node-JS. On certain days, when the tile is unlocked and clicked, US based visitors would be served with content relevant to them, whilst those based around the globe would be greeted with a personalised experience to generate a deeper level of engagement and create more outcomes.

Feature: A new tile unlocks every day

To drive repeat website visitation and boost awareness around Scooby’s milestone birthday, Warner Bros. will count down to Scooby’s birthday across 50 consecutive days, where fans can unlock a new tile to expose the exclusive content.

Within each tile is also a unique form or opportunity for fans to submit various types of personal contact details, from emails to social media accounts, enabling Warner Bros to collect valuable data on fans while providing them a fun, interactive social hub to engage with.

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SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. (s19)

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