Travelzoo UKInternational travel deal brand travelzoo joined in to redefine audience engagement
Increase in signups
Increase in referrals
With 28 Million members and counting, in North America, Europe, and Asia Pacific and 26 offices worldwide, Travelzoo brings the latest and greatest deals from more than 2, 000 travel and entertainments businesses to their members vie email.
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Quite the formidable force, Travelzoo recognised there was still a huge audience out there full of opportunity for increasing membership.
Referrals by satisfied members plays a huge role in the recruitment process and Travelzoo incentivise members to share and recruit new members.
Travelzoo have been running successful referral campaigns, but closed peer networks, over time, return diminishing results. Travelzoo wanted to break free and find new audience so sign up to their exclusive offering.
Rixxo understands the psychology behind referral signups and identified opportunities to work with Travelzoo to increase the number of shares of a campaign, and also the number of signups.
We recreated an on brand template which was mobile responsive and fast to load. Working closely with the internal marketing team we integrated the campaigns into their email platform and enhanced the app’s sharing tools with Whatsapp and Facebook Messenger.
I’m pretty sure this is down to the new FB and Whatsapp buttons – users are most probably sharing with all their contacts!
Our first step to creating an improved experience was to bring the campaign quality in-line with Travelzoo brand and messaging policy. When creating shareable campaigns and competitions users want it to look good. It represents them, and their values and the better it looks the better they look.