Ecom Expo 2025: Catching up with partners, calling for more B2B
Recently some of the Rixxo team spent two days at Ecom Expo in London. It was a great opportunity to catch up with partners, see what’s happening in the industry, and put a few thousand steps on the pedometer.
We connected with familiar faces, including SparkLayer, Orderwise, and Worldpay. All teams that understand what it means to do eCommerce properly in B2B. We had some great conversations about where things are heading and what our clients need most right now.
Jaq even walked away with a win, landing the high score on the Orderwise arcade game and picking up a pair of Meta Ray-Bans. (We’re not jealous at all.)
More B2B, please
What stood out was how little of the expo itself was focused on B2B.
If you’re a manufacturer, wholesaler or distributor trying to modernise your digital operations, you’d be forgiven for thinking this event wasn’t built for you. Most of the stands and sessions still lean heavily into DTC and retail-led thinking.
That’s why we teamed up with the B2B eCommerce Association to sponsor the networking drinks after the first day. We packed out The Good Hotel bar with businesses that care about B2B. Conversations ranged from ERP integrations and platform decisions to team structure and payment models. The right people discussing the right issues.
After that, we joined the Yotpo party at The Cocktail Club in Canary Wharf — strong turnout, good atmosphere, nice way to wrap day one.
Crossing over into CCR
On day two, Rich and I dropped into the Clinical Cosmetic Regenerative (CCR) Congress next door. Completely different vibe — more manufacturers, more real business conversations. We ended up in some chats with distributors and producers in the aesthetics space, all wrestling with the same core challenges:
- fragmented platforms
- disconnected systems
- unclear tech direction
Which is exactly where we help.
What’s next?
Events like this remind us why we do what we do. B2B businesses are moving. Some faster than others. Some are not sure where to start. But the ambition is there. The opportunity is real.
Ecom Expo was worth the trip — for the partner catchups, the conversations, the community. We just want more of it pointed in the right direction.
Next year, we’d love to see B2B take a bigger share of the stage. We’ll be pushing for that. Loudly.
