Commercetools
Looking for the best B2B eCommerce platform to support your business goals? commercetools offers a cloud‑native, API‑first headless commerce platform that enables enterprises to build flexible, scalable digital commerce experiences across channels.
Talk to us about whether commercetools is the right fit for your business.
About Commercetools
commercetools is a cloud‑based commerce platform built around a composable architecture that powers digital commerce for B2B and other enterprise organisations. The platform exposes core commerce capabilities – such as products, carts, orders, customers, pricing and promotions – through APIs, enabling teams to build custom commerce experiences decoupled from the backend. It was designed to support modular, future‑ready commerce applications without the constraints of monolithic systems.
The platform is used by businesses across industries that need to deliver commerce at scale, supporting complex catalog structures, pricing models and high‑volume transactions. While commercetools addresses both B2C and B2B use cases, it’s explicitly positioned to help B2B enterprises automate procurement complexity and streamline digital sales processes with native capabilities.
Why businesses choose Commercetools
commercetools is selected by businesses that require an API‑first, cloud‑native platform capable of supporting large‑scale, multi‑channel commerce and custom‑built experiences. It supports:
- Composability and API‑first architecture – modular services accessible via APIs to build tailored commerce workflows and integrations.
- Headless commerce design – decoupled backend enabling custom frontend experiences and rapid iteration.
- Enterprise scalability – built for global commerce with high transaction volumes and complex pricing/catalog requirements.
- B2B‑centric commerce functionality – native support for business customer models, pricing tiers, approval processes and procurement workflows.
- AI‑ready capabilities – support for emerging agentic commerce and intelligent automation through platform components
These capabilities allow businesses to deliver flexible, customised commerce experiences, scale operations globally, and integrate seamlessly with other core systems while maintaining performance, security, and agility.
Notable customers include brands such as BIC, Normet, and LabelVie, which have leveraged the platform for B2B commerce growth.
Rixxo as your Commercetools implementation partner
We help businesses select the best eCommerce platform based on their unique business needs, which are mapped against the Rixxo Impact Framework. Our structured platform selection discovery process is designed to evaluate how platforms like Commercetools align with operational, technical, and commercial requirements.
If Commercetools is identified as the best solution, we provide platform planning, integration consultancy, and strategic employee and customer adoption support to facilitate successful implementation.
Not sure if Commercetools is the best platform for your business?
Choosing the best eCommerce platform isn’t about picking the biggest name, it’s about finding the one that fits your goals, systems, and growth plans.
Our Platform Selection service helps you cut through the noise with expert guidance, a proven framework, and a clear strategy.
FAQs
There is no single "best" platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses Ipsum
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Designed to support trust and compliance Ipsum
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.