We worked with a leading car parts retailer to improve how customers find the right products by integrating vehicle registration lookups into their eCommerce site. The result: faster, more accurate search experience and a solid foundation for personalised engagement.
Who are Progressive Parts?
Progressive Parts is a premier supplier of high-performance car parts in the UK. They offer an extensive range of aftermarket parts from top manufacturers worldwide, including Volkswagen, Audi, Seat, Skoda, BMW, Mini, Ford, and luxury brands like Porsche, Ferrari, and Lamborghini.
They wanted to improve the way customers find parts and explore new ways to make communications more relevant.
In this project we delivered:
The epic
Finding the right parts for specific vehicle models can be time-consuming and frustrating. The client wanted a faster, more accurate way for customers to identify compatible products. They also needed a method to support more relevant marketing, without overcomplicating the back-end systems.
Our approach
We built a solution that enables users to search for parts by entering their vehicle’s registration number. Behind the scenes, this triggers a lookup that identifies key details about the car, which are then used to show compatible products.
To enhance the user experience, we developed a “My Garage” feature, allowing customers to save and manage their vehicle profiles. This helps speed up future searches and improves the relevance of what they see.
The system also gives the client a way to support targeted communications based on vehicle data, without exposing sensitive marketing methods or disrupting existing processes.
We help to grow B2B eCommerce businesses
Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.
You'll understand why our clients trust us beyond being just an agency.
We love to talk so simply fill in the form or give us a call on: +44 117 207 7504
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