Magento
Magento is an open-source eCommerce platform originally developed by Varien (now Adobe) to support digital commerce for businesses of all sizes, including complex B2B operations.
Not sure if Magento is right for your business?
About
Magento
Magento provides a flexible digital commerce platform that supports B2B, B2C, and hybrid business models. It includes functionality for product management, pricing, promotions, and customer segmentation, with configuration options suited to complex commercial operations.
The platform is built for:
- Manufacturers
- Distributors
- Wholesalers
- Retailers with B2B requirements
Deployment Model:
- Available as both on-premise (Magento Open Source) and cloud-hosted (Magento Commerce / Adobe Commerce).
Architecture & Positioning:
- Open-source, PHP-based (built on the Laminas and Symfony frameworks)
- Supports headless implementations via REST and GraphQL APIs
- Magento Commerce includes additional commercial features, cloud hosting, and enterprise support
- Offers B2B-specific functionality, including corporate accounts, quote workflows, and tiered pricing
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Take the first step toward smarter, more connected digital commerce
Why businesses choose Magento for B2B
Magento is widely used for B2B eCommerce because it provides flexible tools to manage corporate accounts, structured pricing, complex catalogues, and multi-organisation trading relationships.
Verifiable B2B Features:
- Corporate account management with multi-user roles and permissions
- Tiered and custom pricing rules
- Request-for-quote (RFQ) workflows
- Personalised catalogues and controlled product visibility
- Multi-language, multi-currency, and multi-website support
- REST and GraphQL API support
- Integration with Adobe Commerce Cloud tools and CRM systems
Notable Clients :
- Coca-Cola
- Ford
- Olympus
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.
Popular integrations with Magento
Already using Magento?
We can help you integrate it.
Resources to move you forward
Get a framework you can apply now to help choose the best eCommerce platform for your B2B business.
Watch our pre-recorded webinar: How to choose the best B2B eCommerce platform. Featuring Chris Gee & Hugh Pembroke.
Download a free RFP template to help you find the platform that meets your company's needs, budget, and long-term objectives.
How Rixxo can help
Rixxo doesn’t resell platforms; we help you choose the best one based on your operational needs. If Magento is the right fit, we’ll say so. If not, we’ll help you find one that is.
Available integration objects
FAQs
There is no single "best" B2B eCommerce platform, only the one that best fits your business needs, people, and processes. Traditional platform selection focuses on features rather than solving real business challenges. We take a needs-driven approach, ensuring that platform selection is based on how well it aligns with your workflows, goals, and growth strategy, not just on a checklist of features.
Our Platform Selection Service helps businesses like yours evaluate options using a data-driven, structured framework.
Choosing the best B2B eCommerce platform isn’t just about features; it’s about how well the platform aligns with your business needs, processes, and people. Many businesses fall into the trap of selecting a platform based on a feature checklist without considering how it integrates into their workflows or solves their specific challenges.
Our Platform Selection Service helps businesses evaluate their requirements, assess platform capabilities, and make informed decisions supporting long-term growth and efficiency.
Create your Terms & Privacy Policy in minutes
Running a B2B business comes with legal responsibilities. Our free tools help you quickly generate tailored Terms & Conditions and Privacy Policies
These tools are a smart starting point to help you stay professional and protected.
Save time with ready-to-go templates
Built for B2B eCommerce businesses
Easy to customise to your brand
Designed to support trust and compliance
B2B Terms and Conditions generator
The distance selling act is retail centred and without proper terms, your b2b eCommerce business may be unprotected. Generate terms of service suitable for a trade retailer selling online.
Privacy Policy generator
Privacy policies are a legal requirement in many countries. This template can help to form yours and steer your GDPR compliance.
Returns Policy generator
Generate an easy to implement refund and returns policy that improves client relations.
Let’s choose the best platform for your B2B business
Ready to connect the dots in your digital ecosystem? Whether it’s simplifying your workflows, saving time, or setting up the perfect integration, we’re here to help.