Platform selection
Composable commerce is swinging back: Why bundled solutions are returning
B2B commerce is swinging back from fully composable to bundled platforms The B2B commerce market is currently undergoing a significant architectural correction. After a decade of chasing the “best-of-breed” dream, the pendulum is swinging back from fully composable stacks toward a more pragmatic, bundled approach. I recently sat down with Bryan House, Chief Product Officer at Elastic Path, to discuss…
Safe technical decision making in B2B eCommerce
The fear behind the freeze In B2B, decisions carry real weight. Get it wrong, and you risk sinking time and money into the wrong platform, stalling operations, or destabilising the systems that keep everything running. Why these decisions feel different The scale matters. B2B eCommerce platforms need to sync with ERPs, which connect to fulfilment and finance systems. They all…
Platform selection: why B2B needs a different playbook
Choosing an eCommerce platform should be strategic. Grounded. Clear. For most B2B businesses, it feels off from the start. You get a list of features, you’re asked to score them, then you’re told to compare vendors like it’s a shopping exercise. Somewhere in that process, the real question gets lost: Does this platform actually support how you sell, operate, and…
How to prepare for a platform relaunch in 2026
How to prepare for a platform relaunch in 2026 A platform relaunch is an operational decision. It affects how your business runs, how your teams work, and how your customers buy. It’s not about the software. If you’re planning to relaunch your eCommerce platform in 2026, start with clarity. The most potentially expensive part of a relaunch is the cost…
What does a platform selection consultant do?
Your eCommerce platform is your business engine. It drives every connection: sales performance, customer experience, internal efficiency, and integrations across your tech stack, ERP, CRM, and finance. As your growth accelerates, that engine may begin to sputter. New requirements expose its limits, turning a familiar tool into a source of friction. Migrating to a new platform is a strategic pivot…




