B2B Marketing
At Rixxo, we write articles that support growth and offer inspiration. Our goal is to help your business grow. Visit our website for b2b marketing advice, training, and news.
Magento 2 vs Shopify
Magento 2 is the newest version of the market-leading eCommerce platform, and at Rixxo, we’re reviewing it against other popular eCommerce stores. In this case, Shopify. We are agency maestros in delivering Magento 2 services, with even our CEO, Christopher Gee, being an officially trained Magento Solutions Specialist. Magento 2 is the newest version of the marketing-leading eCommerce platform. Statistics show that 1 in 4 businesses…
GDPR and what it will mean to your business
GDPR stands for General Data Protection Regulation and is one of the biggest ‘shake-ups’ businesses have seen for a while and you need to know what it’ll mean for your business! The deadline for compliance is May 25th 2018. Don’t like getting spammed with rubbish? Neither do we, or the people at the EU Parliament and that’s what GDPR sets…
Using Psychology in Order to Boost Customer Awareness
Understanding the use of psychology in social media – and how to use it to boost customer awareness. What are we curious about? – Neuromarketing When it comes to marketing anything, whether it be the hottest, innovative, new product or the service the social community has been craving, it is extremely important to know your audience – who’s going to…
How Brands can Amplify their Marketing During the Festive Season
Christmas is an absolute bucket of potential and businesses would be wise to make use of this. Here we’ve picked apart the marketing stages of the festive season and highlighted the many opportunities for brands… Why is Christmas important for brands? Christmas is a window of opportunity. A chance for businesses to truly boost their yearly profits and revenues towards…
Engage your audience with… Shoppable Instagram
In the retail sector, there is a growing trend to ‘shop the look’. This is where retailers give consumers the option to easily navigate their way to the product(s) they are looking at in an image, usually by making the image clickable by embedding the relevant links. On Instagram, it’s not so easy for users to ‘shop the look’, with…
Innovative Marketing For Retail
2017 has been a turbulent year for the retail marketing strategists. Consumer behaviour is forever changing, brand loyalty ebbs and flows in notorious waves, technology is yet again at a crossroads in transformation between bots, AI, and messaging. These changes have lent to purchasing decisions being influenced from a number of angles, online and offline. The challenge for an in…
Lessons in UGC | The Importance of Moderating Content
UGC (User Generated Content) is a powerful marketing tool. The ability to gather content from a multitude of social media sources and feed it back to people in a range of interesting ways is an incredibly effective way of generating a buzz around your brand. This being said, if you neglect to properly moderate your engagement when producing an interactive…