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B2B Marketing

Using Psychology in Order to Boost Customer Awareness

Using Psychology in Order to Boost Customer Awareness

Understanding the use of psychology in social media – and how to use it to boost customer awareness. What are we curious about? – Neuromarketing When it comes to marketing anything, whether it be the hottest, innovative, new product or the service the social community has been craving, it is extremely important to know your audience – who’s going to…

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Digital Day 2017

Digital Day 2017

What is Digital Day? Digital Day is an annual initiative, led by BIMA, which brings together schools and digital-led agencies. This year, Digital Day was carried out on the 14th of November and saw digital professionals all over the UK head to schools in order to enlighten secondary students (13-16 years), give them an outlook over the potential for the range…

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How Brands can Amplify their Marketing During the Festive Season

How Brands can Amplify their Marketing During the Festive Season

Christmas is an absolute bucket of potential and businesses would be wise to make use of this. Here we’ve picked apart the marketing stages of the festive season and highlighted the many opportunities for brands… Why is Christmas important for brands? Christmas is a window of opportunity. A chance for businesses to truly boost their yearly profits and revenues towards…

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How to Create a Hashtag for Your UGC Campaign

How to Create a Hashtag for Your UGC Campaign

How to create a hashtag. Our Audience Expert takes a look at some of the significant trends for a great hashtag-led UGC campaign.   Importance of a hashtag Hashtags have significant brand value, and to any marketeer with a sense of creativity in them, they should certainly NOT overlook the #’s significance. In pursuit of awareness, discovery, communication and symbolism, it…

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Creative Networking | Social Media Agency Bristol

Lunch With Anand – Creative Networking in Bristol

We take a look back at our first ‘Lunch with Anand’ creative marketing networking event we hosted here in Bristol!  A sunny afternoon in the cosy Beatroot Cafe, perfect for a pleasant, casual discussion among professionals, sharing ideas and thoughts on the latest in innovative marketing! Our Lunch With Anand events are intended as a platform for various business professionals to come together and…

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Shoppable Instagram | Social Media Agency Bristol

Engage your audience with… Shoppable Instagram

In the retail sector, there is a growing trend to ‘shop the look’. This is where retailers give consumers the option to easily navigate their way to the product(s) they are looking at in an image, usually by making the image clickable by embedding the relevant links. On Instagram, it’s not so easy for users to ‘shop the look’, with…

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Innovative Marketing For Retail

Innovative Marketing For Retail

2017 has been a turbulent year for the retail marketing strategists. Consumer behaviour is forever changing, brand loyalty ebbs and flows in notorious waves, technology is yet again at a crossroads in transformation between bots, AI, and messaging. These changes have lent to purchasing decisions being influenced from a number of angles, online and offline. The challenge for an in…

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No tags	Lessons in UGC | The Importance of Moderating Content

Lessons in UGC | The Importance of Moderating Content

UGC (User Generated Content) is a powerful marketing tool. The ability to gather content from a multitude of social media sources and feed it back to people in a range of interesting ways is an incredibly effective way of generating a buzz around your brand. This being said, if you neglect to properly moderate your engagement when producing an interactive…

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No tags	To Bot or not to Bot. Should AI Chatbots be used for Competitions?

To Bot or not to Bot. Should AI Chatbots be used for Competitions?

The bots are here – they’re getting smarter and users LOVE them. Facebook Messenger now has over 1.2 billion monthly users and Whatsapp has a whopping 1 billion daily users so businesses and brands are waking up to the necessity of using these channels to engage audiences. Many are turning to AI and chatbots to help, but for many it still feels like a…

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What makes a successful summer campaign?

What makes a successful summer campaign?

The famous words echo around the breakout table, the Slack channel labelled #SummerCampaigns is set up, but nobody is sharing anything. Everyone is looking at last year’s prize winning campaigns and activations, at what the ‘competition’ is doing. But still nothing. It’s a mind blank, it should have been drafted a few months ago, signed off, assets aligned; but here we…

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Tell your story with a Facebook cover video

Tell your story with a Facebook cover video

Facebook are slowly rolling out the function to add a cover video to your Business and Individual pages and we’re excited to see how people will use them to engage audiences. We first spotted this update over on the Court House Farm Facebook page. The videos must be 20-90 seconds long and should be at least 820 x 312 pixels to comply. Some…

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How to get your conference trending

How to get your conference trending

Getting instant reaction and opinions at a conference can be a tricky task with speakers on one after another and so much to see and do. One way to draw focus and engagement from all is by using the platform where feedback and opinion is inevitable, social media. Displaying a gallery of tweets and photos from an event can quickly…

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