Skip to content

B2B Marketing

At Rixxo, we write articles that support growth and offer inspiration. Our goal is to help your business grow. Visit our website for b2b marketing advice, training, and news.

The Third Party Cookie Ban: What eCommerce Merchants Need to Know

The Third Party Cookie Ban: What eCommerce Merchants Need to Know

If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…

Continue reading
Free marketing resources

9 free marketing resources that are actually useful

Everyone loves free stuff. But if you spend too long collecting free stuff that’s no good, you just end up with a room – or an inbox – full of junk. Any good marketer knows that creating free resources is a great way to bring in leads; by handing out something for free, you get an email address in return,…

Continue reading
Write for us

What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin

The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google. Here’s everything you need to know.  What are Google web stories?  Google web stories are basically the search engine version of social media stories. With their mobile-first dimensions and emphasis…

Continue reading
Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition

Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition

Your customers will likely be in a constant battle to stay on top of the numerous emails landing in their inbox and it makes it very competitive for brands to get attention. Whereas B2B email marketing is historically straight-to-the-point, B2C email marketing uses a range of tactics and has become more strategic in its approach. We face a tightrope walk…

Continue reading
B2B websites, how they are different and how to make them successful

B2B websites, how they are different and how to make them successful

When planning and designing a new B2B [Business to Business] website, it is essential to consider your target market and who your users will be.  Are you selling to businesses or a consumer? If you have determined your target customers are business organisations, then it is time to start planning to build a site that 100% services them – offering…

Continue reading
The awesome power of an Atomic Design Methodology

The awesome power of an Atomic Design Methodology

Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.

Continue reading
10 Campaign Ideas To Boost Customer Engagement

10 Campaign Ideas To Boost Customer Engagement

Maintaining a consistent presence in the digital world has become a necessity as people are spending more and more time online. Effectively hitting a campaign schedule is vital to keeping up the consistency, but actually creating new ways to interact with customers can be the most challenging part. Staying current and fresh is an obstacle for every business attempting to make an…

Continue reading
Rixxo partners with Iterable

Rixxo partners with US-based rising star Iterable to redefine audience engagement

Rixxo is pleased to announce its partnership with San Francisco based Iterable. Our second key partnership with a leading international martech platform.

Continue reading
No tags	How to prepare your e-commerce website for the Christmas season

How to prepare your e-commerce website for the Christmas season

I have a confession to make, I’ve used the C word in November, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…

Continue reading
Why Security Updates Matter

Why Security Updates Matter

You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…

Continue reading
Magento 2 vs Shopify

Magento 2 vs Shopify

Magento 2 is the newest version of the market-leading eCommerce platform, and at Rixxo, we’re reviewing it against other popular eCommerce stores. In this case, Shopify. We are agency maestros in delivering Magento 2 services, with even our CEO, Christopher Gee, being an officially trained Magento Solutions Specialist. Magento 2 is the newest version of the marketing-leading eCommerce platform. Statistics show that 1 in 4 businesses…

Continue reading
GDPR and what it will mean to your business - featured image

GDPR and what it will mean to your business

GDPR stands for General Data Protection Regulation and is one of the biggest ‘shake-ups’ businesses have seen for a while and you need to know what it’ll mean for your business! The deadline for compliance is May 25th 2018. Don’t like getting spammed with rubbish? Neither do we, or the people at the EU Parliament and that’s what GDPR sets…

Continue reading