B2B Marketing
At Rixxo, we write articles that support growth and offer inspiration. Our goal is to help your business grow. Visit our website for b2b marketing advice, training, and news.
B2B Email Marketing Tactics: 11 Ways to Crush Your Competition
What is B2B Email Marketing? Successful B2B email marketing is all about building trust, creating emotive content, and tempting users into action. It can be used to nurture relationships, build brand awareness, and generate sales. Successful B2B email marketing campaigns are tailored to the needs and interests of your target audience, while providing valuable information that encourages them to take…
B2B websites, how they are different and how to make them successful
When planning and designing a new B2B [Business to Business] website, it is essential to consider your target market and who your users will be. Are you selling to businesses or a consumer? If you have determined your target customers are business organisations, then it is time to start planning to build a site that 100% services them – offering…
How to prepare your e-commerce website for the Christmas season
I have a confession to make, I’ve used the C word in November, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…
The Third Party Cookie Ban: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…
9 free marketing resources that are actually useful
Everyone loves free stuff. But if you spend too long collecting free stuff that’s no good, you just end up with a room – or an inbox – full of junk. Any good marketer knows that creating free resources is a great way to bring in leads; by handing out something for free, you get an email address in return,…
What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin
The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google. Here’s everything you need to know. What are Google web stories? Google web stories are basically the search engine version of social media stories. With their mobile-first dimensions and emphasis…
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.
10 Campaign Ideas To Boost Customer Engagement
Maintaining a consistent presence in the digital world has become a necessity as people are spending more and more time online. Effectively hitting a campaign schedule is vital to keeping up the consistency, but actually creating new ways to interact with customers can be the most challenging part. Staying current and fresh is an obstacle for every business attempting to make an…
Rixxo partners with US-based rising star Iterable to redefine audience engagement
Rixxo is pleased to announce its partnership with San Francisco based Iterable. Our second key partnership with a leading international martech platform.
Why Security Updates Matter
You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…
Magento 2 vs Shopify
Magento 2 is the newest version of the market-leading eCommerce platform, and at Rixxo, we’re reviewing it against other popular eCommerce stores. In this case, Shopify. We are agency maestros in delivering Magento 2 services, with even our CEO, Christopher Gee, being an officially trained Magento Solutions Specialist. Magento 2 is the newest version of the marketing-leading eCommerce platform. Statistics show that 1 in 4 businesses…
GDPR and what it will mean to your business
GDPR stands for General Data Protection Regulation and is one of the biggest ‘shake-ups’ businesses have seen for a while and you need to know what it’ll mean for your business! The deadline for compliance is May 25th 2018. Don’t like getting spammed with rubbish? Neither do we, or the people at the EU Parliament and that’s what GDPR sets…