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B2B Marketing

Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition

Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition

Your customers will likely be in a constant battle to stay on top of the numerous emails landing in their inbox and it makes it very competitive for brands to get attention. Whereas B2B email marketing is historically straight-to-the-point, B2C email marketing uses a range of tactics and has become more strategic in its approach. We face a tightrope walk…

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B2B websites how they are different and how to succeed at building one

B2B websites, how they are different and how to make them successful

Common B2B Website Features Call to Actions If you are in sales and writing your pitch or script, you will intuitively add calls to actions without even realising it. “Isn’t it? Don’t you? Won’t that be good?” I always thought of this as the nodding dog technique. You are encouraging a positive response through your selling. Call to actions don’t…

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10 Campaign Ideas To Boost Customer Engagement

10 Campaign Ideas To Boost Customer Engagement

Maintaining a consistent presence in the digital world has become a necessity as people are spending more and more time online. Effectively hitting a campaign schedule is vital to keeping up the consistency, but actually creating new ways to interact with customers can be the most challenging part. Staying current and fresh is an obstacle for every business attempting to make an…

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The 4 Must Have Stages To Christmas Campaigns

The 4 Must Have Stages To Christmas Campaigns

Christmas 2019 will no doubt see more growth in the number of people in the UK and Europe choosing to shop online for the gifts they want to give, or researching the gifts they wish to receive. The UK has Europe’s most dynamic eCommerce market which was proven again with a huge 12.7% rise in online sales earlier this year, as reported…

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Rixxo partners with Iterable

Rixxo partners with US-based rising star Iterable to redefine audience engagement

Rixxo is pleased to announce its partnership with San Francisco based Iterable. Our second key partnership with a leading international martech platform.

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No tags	How to prepare your e-commerce website for the Christmas season

How to prepare your e-commerce website for the Christmas season

I have a confession to make, I’ve used the C word in November, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…

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Why Security Updates Matter

Why Security Updates Matter

You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…

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GDPR Countdown to compliance – checklist

GDPR Countdown to compliance – checklist

At Rixxo, we like to make life easier so have created a brief GDPR countdown to compliance checklist of what we advise you look at and consider! Here’s what you’ll need to start thinking about: Raise awareness within your team of what’s happening as well as to your clients so they know you respect their data and are working on…

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No tags	Software and Tools that can help with GDPR

Software and Tools that can help with GDPR

We’re now at the penultimate blog to our GDPR survival guide, as our last post talked about how to advertise to people who haven’t give permission. As you can see, it’s not an impossible task to complete, more just about getting yourself organised and putting things in place Now we’re going to introduce you to some tools and software solutions that…

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GDPR Forms and Record Keeping

GDPR Forms and Record Keeping

Data, it’s valuable and it’s everywhere, but are you using and saving it right? Where it’s stored really matters! As we summarised in the last post, GDPR is all about personal data and how it’s generated and used. Now we’ll talk about why where it’s stored matters. Think of data like pound coins, they can get ‘stored’ in your wallet,…

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Magento 2 vs Shopify

Magento 2 vs Shopify

Magento 2 is the newest version of the market-leading eCommerce platform, and at Rixxo, we’re reviewing it against other popular eCommerce stores. In this case, Shopify. We are agency maestros in delivering Magento 2 services, with even our CEO, Christopher Gee, being an officially trained Magento Solutions Specialist. Magento 2 is the newest version of the marketing-leading eCommerce platform. Statistics show that 1 in 4 businesses…

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GDPR and what it will mean to your business - featured image

GDPR and what it will mean to your business

GDPR stands for General Data Protection Regulation and is one of the biggest ‘shake-ups’ businesses have seen for a while and you need to know what it’ll mean for your business! The deadline for compliance is May 25th 2018. Don’t like getting spammed with rubbish? Neither do we, or the people at the EU Parliament and that’s what GDPR sets…

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