2025: A year for building better B2B
In 2025, we put strategy into practice and lived our value of working human to human. From live events and webinars to platform launches and client wins, the year was packed with outcomes that moved businesses forward and partnerships built to last. Here’s what stood out.
We showed up
We met hundreds of manufacturers, wholesalers, and distributors across the UK. Every event was a chance to hear what holds B2B businesses back and share how we help.
IRX 2025
We teamed up with Orderwise and made our IRX debut. Chris Gee took the stage, the team ran the stand, and the conversations were honest. IRX raised the bar for B2B events and we’ll return with even more to share.
Orderwise Live 2025
At the MTC in Coventry, Chris shared how to choose the right tech without falling into the feature trap. The day was packed with demos, talks, and real conversations about scaling smarter.
Bold B2B: eComm Summit
We sponsored it and helped shape it. Chris brought SPIN APE™ to the main stage, our framework for matching platforms to strategy.
eCommerce EXPO
Another packed event for the team. From catching up with partners to hosting the B2B eCommerce Association drinks, it was a sharp reminder that the best ideas often happen after hours.
Digit Expo, Scotland
Chris joined the main stage to talk about simplifying tech selection for B2B. Spoiler: the best platform is the one that fits your business.
We shared what works. Across four webinars and several guest sessions, we gave practical advice to help manufacturers, wholesalers, and distributors choose smarter, scale faster, and serve better.
Platform selection
Chris and Hugh kicked off the year with a clear, strategic approach to choosing the best eCommerce platform.
What B2B buyers really want, with Hokodo
Chris joined Hokodo and other industry leaders to unpack shifting buyer demands.
Driving customer adoption
Hugh led a deep dive on how to turn eCommerce launches into real returns.
Scaling smarter
Chris closed the year with a straight-talking session on integration strategy, what works and what wastes money.
We delivered
Every project helped a B2B business automate, scale and grow.
C & A Building Products
We transformed their Magento store, integrated Orderwise, and helped future-proof a family business with smarter shipping and B2B account tools.
Chisholm Hunter
We rolled out our Magento MOTO tool, The ODB, giving their team branded, secure quoting that closes high-value sales with confidence.
Blue Badger
We replaced a broken Magento setup with a streamlined, scalable site. Manual tasks are down, HubSpot is integrated, and the team now closes bigger, better wholesale deals.
Shopwise launch
We built and launched Shopwise, a no-nonsense connector between Shopify and Orderwise. It syncs everything. No spreadsheets. Go live in days. Built for B2C now, ready for B2B next.
Feefo
We built a slick Adyen + HubSpot integration that removed manual work, added multi-currency support, and turned the checkout into a conversion engine.
We kept adding value
We published resources that raised the bar for B2B digital transformation:
RFP Template
A free tool to help you ask better questions, write sharper briefs, and make confident tech decisions.
B2B eCommerce launch checklist
500 checks based on a decade of launches. Built to avoid mistakes and help you get it right first time.
2025 was a big year for our team, our clients, and the wider B2B eCommerce community
We’re proud of what we built. 2026’s already shaping up to go further.
If you’re planning for growth in 2026, we should talk.
Let’s build better.
