Paul Croft
SEO & Digital Marketing Specialist
Bio
Paul is our go-to for all things SEO & content at Rixxo.
From mapping out data-driven SEO strategies to writing copy that hits the mark, Paul keeps our messaging clear and impactful.
Loves the great outdoors, bleepy electronic music & coffee. Dislikes gluten.
Automating B2B eCommerce credit safely
The tension: Speed vs safety in credit automation For many B2B businesses, credit is one of the last areas to modernise. Payments get sorted, product catalogues get built, checkout flows…
Why data integrity is a business risk in B2B eCommerce
If data breaks, revenue falls You probably already know this. You’ve watched an inventory mismatch cost you sales, seen a pricing sync fail during a promotion, fielded the angry call…
Don’t underestimate integration. Everyone does.
Integration is where good projects go wrong Digital transformation projects often fail because integration was scoped like a plugin when it needed to be treated as a programme of work….
How to choose a B2B eCommerce partner
Evaluating an eCommerce partner is harder than it should be. Agencies use the same language, list the same capabilities, and pitch the same vision. When everyone sounds identical, you’re left…
Why B2B eCommerce projects go off track (and how to spot the warning signs)
If you’re reading this, there’s a good chance your last B2B eCommerce project didn’t go to plan. Maybe it ran over schedule and came in over budget. Or maybe what…
Safe technical decision making in B2B eCommerce
The fear behind the freeze In B2B, decisions carry real weight. Get it wrong, and you risk sinking time and money into the wrong platform, stalling operations, or destabilising the…
Platform selection: why B2B needs a different playbook
Choosing an eCommerce platform should be strategic. Grounded. Clear. For most B2B businesses, it feels off from the start. You get a list of features, you’re asked to score them,…
How to prepare for a platform relaunch in 2026
How to prepare for a platform relaunch in 2026 A platform relaunch is an operational decision. It affects how your business runs, how your teams work, and how your customers…
2025: A year for building better B2B
In 2025, we put strategy into practice and lived our value of working human to human. From live events and webinars to platform launches and client wins, the year was…
From FTSE 250 manufacturing to B2B eCommerce strategy: Jess joins Rixxo as Strategic Consultant
After nearly a decade leading eCommerce transformation at a FTSE 250 manufacturer, Jess brings sharp thinking, practical experience and strategic insight to complex digital projects. She strengthens our consultancy team…
What does a platform selection consultant do?
Your eCommerce platform is your business engine. It drives every connection: sales performance, customer experience, internal efficiency, and integrations across your tech stack, ERP, CRM, and finance. As your growth…
Why isn’t my monkey spinning? Rethinking how you choose a B2B eCommerce platform
Choosing the right B2B platform shouldn’t feel like a guessing game. Too often, businesses get pulled into flashy demos and long feature lists that don’t actually solve the problems they…
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