Paul Croft
SEO & Digital Marketing Specialist
Bio
Paul is our go-to for all things SEO & content at Rixxo.
From mapping out data-driven SEO strategies to writing copy that hits the mark, Paul keeps our messaging clear and impactful.
Loves the great outdoors, bleepy electronic music & coffee. Dislikes gluten.
How to choose a B2B eCommerce partner
Evaluating an eCommerce partner is harder than it should be. Agencies use the same language, list the same capabilities, and pitch the same vision. When everyone sounds identical, you’re left…
Why B2B eCommerce projects go off track (and how to spot the warning signs)
If you’re reading this, there’s a good chance your last B2B eCommerce project didn’t go to plan. Maybe it ran over schedule and came in over budget. Or maybe what…
Safe technical decision making in B2B eCommerce
The fear behind the freeze In B2B, decisions carry real weight. Get it wrong, and you risk sinking time and money into the wrong platform, stalling operations, or destabilising the…
Platform selection: why B2B needs a different playbook
Choosing an eCommerce platform should be strategic. Grounded. Clear. For most B2B businesses, it feels off from the start. You get a list of features, you’re asked to score them,…
How to prepare for a platform relaunch in 2026
How to prepare for a platform relaunch in 2026 A platform relaunch is an operational decision. It affects how your business runs, how your teams work, and how your customers…
2025: A year for building better B2B
In 2025, we put strategy into practice and lived our value of working human to human. From live events and webinars to platform launches and client wins, the year was…
From FTSE 250 manufacturing to B2B eCommerce strategy: Jess joins Rixxo as Strategic Consultant
After nearly a decade leading eCommerce transformation at a FTSE 250 manufacturer, Jess brings sharp thinking, practical experience and strategic insight to complex digital projects. She strengthens our consultancy team…
What does a platform selection consultant do?
Your eCommerce platform is your business engine. It drives every connection: sales performance, customer experience, internal efficiency, and integrations across your tech stack, ERP, CRM, and finance. As your growth…
Why isn’t my monkey spinning? Rethinking how you choose a B2B eCommerce platform
Choosing the right B2B platform shouldn’t feel like a guessing game. Too often, businesses get pulled into flashy demos and long feature lists that don’t actually solve the problems they…
How to write an RFP for platform selection
When you choose a platform, you make a decision that shapes how your entire business runs. Get it wrong and you waste time, overspend, and end up with disconnected systems…
How to build a better B2B eCommerce RFP (And why needs come first)
Stop chasing features. Start with your needs. Most B2B platform projects go sideways before they even get started. Someone suggests comparing a few vendors. Someone else books a demo. A…
The best B2B eCommerce agencies in the UK (2025 guide)
For UK-based manufacturers, distributors and wholesalers, growing revenue and modernising operations has never been more important, or more difficult. Sales cycles are longer. Tech stacks are messier. Customer expectations are…
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