Paul Croft
SEO & Digital Marketing Specialist
Bio
Paul is our go-to for all things SEO & content at Rixxo.
From mapping out data-driven SEO strategies to writing copy that hits the mark, Paul keeps our messaging clear and impactful.
Loves the great outdoors, bleepy electronic music & coffee. Dislikes gluten.
From FTSE 250 manufacturing to B2B eCommerce strategy: Jess joins Rixxo as Strategic Consultant
After nearly a decade leading eCommerce transformation at a FTSE 250 manufacturer, Jess brings sharp thinking, practical experience and strategic insight to complex digital projects. She strengthens our consultancy team…
What does a platform selection consultant do?
Your eCommerce platform is your business engine. It drives every connection: sales performance, customer experience, internal efficiency, and integrations across your tech stack, ERP, CRM, and finance. As your growth…
Why isn’t my monkey spinning? Rethinking how you choose a B2B eCommerce platform
Choosing the right B2B platform shouldn’t feel like a guessing game. Too often, businesses get pulled into flashy demos and long feature lists that don’t actually solve the problems they…
How to write an RFP for platform selection
When you choose a platform, you make a decision that shapes how your entire business runs. Get it wrong and you waste time, overspend, and end up with disconnected systems…
How to build a better B2B eCommerce RFP (And why needs come first)
Stop chasing features. Start with your needs. Most B2B platform projects go sideways before they even get started. Someone suggests comparing a few vendors. Someone else books a demo. A…
The best B2B eCommerce agencies in the UK (2025 guide)
For UK-based manufacturers, distributors and wholesalers, growing revenue and modernising operations has never been more important, or more difficult. Sales cycles are longer. Tech stacks are messier. Customer expectations are…
Finding your perfect B2B eCommerce platform: Watch the replay of our expert-led webinar
What’s the best B2B eCommerce platform? As a B2B eCommerce agency, we hear this question all the time. Our answer is always the same: The best platform is the one…
Magento ERP Integration: 7 of the Best ERP Systems for a Magento eCommerce Store
Magento is a popular open-source eCommerce platform known for its flexibility and scalability. Owned by Adobe, Magento empowers businesses to create highly customised eCommerce stores. Key features include extensive customisation…
The Essential eCommerce SEO Audit Checklist: Get More Traffic and Sales
Getting your eCommerce store to rank in organic search results can seem daunting. With so many tasks to tackle, from keyword research to technical optimisation, the complexity of SEO for…
Which CRM for eCommerce? A Quick Guide
CRM stands for Customer Relationship Management. It refers to a strategy and a set of technologies used to manage a company’s interactions with its customers and potential customers. What does…
Finding Your Perfect Match: How to Choose the Right eCommerce ERP Solution for Your Business
So you’ve begun exploring ERP systems for your eCommerce business. You’re aware of the benefits that ERP can bring, including smoother operations and improved customer service. You’ve concluded that the…
5 Essential Features of a B2B eCommerce Website
So you’re planning to build an eCommerce store for your B2B business. In that case, one of your primary considerations is likely which features of a B2B eCommerce website are…
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