B2B eCommerce
Rixxo offers advice, training and news to help your business grow in the ever-changing world of b2b eCommerce. Read our latest articles and join in.
B2B eCommerce World UK & Europe 2026: The verdict
Last week the Rixxo team travelled to London for the inaugural B2B Ecommerce World UK & Europe, hosted by the B2B Ecommerce Association at the QEII Centre. The event was billed for digital and executive leaders in manufacturing and distribution, with a focus on practical workshops, strategic insight, and real peer networking, rather than the usual expo format. As sponsors,…
Automating B2B eCommerce credit safely
The tension: Speed vs safety in credit automation For many B2B businesses, credit is one of the last areas to modernise. Payments get sorted, product catalogues get built, checkout flows get refined, and then someone raises credit accounts, and the room goes quiet. It’s not that teams don’t want to solve it. The downside feels asymmetric. Get it right, and…
Why data integrity is a business risk in B2B eCommerce
If data breaks, revenue falls You probably already know this. You’ve watched an inventory mismatch cost you sales, seen a pricing sync fail during a promotion, fielded the angry call from finance when order totals don’t reconcile with what actually shipped. You invested in systems to automate processes and to connect your ERP, your ecommerce platform, and your warehouse management…
Don’t underestimate integration. Everyone does.
Integration is where good projects go wrong Digital transformation projects often fail because integration was scoped like a plugin when it needed to be treated as a programme of work. At the platform selection stage, everything looks reassuring. There’s a connector. There’s an API. The demo shows orders flowing cleanly from basket to backend. It feels manageable. That early reassurance…
Eggs before chickens
I’ve sat through enough B2B strategy sessions to know exactly when the wheels start to come off. It usually happens about an hour into the first workshop.
Why digital transformation starts with alignment
We thought the process was broken At a precision engineering manufacturer where I worked as the eCommerce manager, the dev team used a waterfall approach (everything planned upfront, then built in sequence over months). But that timeline didn’t match how the business actually moved. Stakeholders needed changes fast. Developers delivered what had been specified six months earlier. By the time…
How to choose a B2B eCommerce partner
Evaluating an eCommerce partner is harder than it should be. Agencies use the same language, list the same capabilities, and pitch the same vision. When everyone sounds identical, you’re left guessing. This article cuts through that. You’ll learn which questions expose real expertise, what patterns signal trouble early, and how to identify a partner who’ll protect your investment like it’s…
Why B2B eCommerce projects go off track (and how to spot the warning signs)
If you’re reading this, there’s a good chance your last B2B eCommerce project didn’t go to plan. Maybe it ran over schedule and came in over budget. Or maybe what was promised vs what was delivered didn’t match. Now you’re back at square one, comparing agencies, sitting through demos and trying to work out who you can trust. When a…
Automating company data enrichment: How we reduced 10,000 manual 12 minute tasks to 21 seconds each
A plumbers merchant client had 10,000 email addresses from 24,000 contacts. Only 4% included company names. The rest were domains. They needed company data to segment customers, categorise by filing type, find director names, and run credit checks for pre-approved trade account offers. The manual process would have taken 5 months to 1.5 years. We built an automated solution that…
Composable commerce is swinging back: Why bundled solutions are returning
B2B commerce is swinging back from fully composable to bundled platforms The B2B commerce market is currently undergoing a significant architectural correction. After a decade of chasing the “best-of-breed” dream, the pendulum is swinging back from fully composable stacks toward a more pragmatic, bundled approach. I recently sat down with Bryan House, Chief Product Officer at Elastic Path, to discuss…
Safe technical decision making in B2B eCommerce
The fear behind the freeze In B2B, decisions carry real weight. Get it wrong, and you risk sinking time and money into the wrong platform, stalling operations, or destabilising the systems that keep everything running. Why these decisions feel different The scale matters. B2B eCommerce platforms need to sync with ERPs, which connect to fulfilment and finance systems. They all…
Platform selection: why B2B needs a different playbook
Choosing an eCommerce platform should be strategic. Grounded. Clear. For most B2B businesses, it feels off from the start. You get a list of features, you’re asked to score them, then you’re told to compare vendors like it’s a shopping exercise. Somewhere in that process, the real question gets lost: Does this platform actually support how you sell, operate, and…