Learning
Apply consumer email marketing tactics to a B2B eCommerce store and crush your competition
Your customers will likely be in a constant battle to stay on top of the numerous emails landing in their inbox and it makes it very competitive for brands to get attention. Whereas B2B email marketing is historically straight-to-the-point, B2C email marketing uses a range of tactics and has become more strategic in its approach. We face a tightrope walk…
B2B websites, how they are different and how to make them successful
Common B2B Website Features Call to Actions If you are in sales and writing your pitch or script, you will intuitively add calls to actions without even realising it. “Isn’t it? Don’t you? Won’t that be good?” I always thought of this as the nodding dog technique. You are encouraging a positive response through your selling. Call to actions don’t…
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.
33% Moneyback on development with R&D Tax Credits
R&D Tax Credits have been claimed by over 42,000 SMEs in the UK since it was first launched in 2013 with an average value of around £49,000. This is less than one per cent of the 5.9 million SMEs that account for 99% of all businesses formed in the UK, which means owners and managers are missing out on a…