Social Selling 3 steps to social success
B2B social is NOT "Happy Friday". Social selling for B2B business is creating meaningful connections on relevant social channels, nurturing them and building referrals, links and conversations around your business to assist growth. We help businesses grow through social.
Our approach to Social Media Marketing
Create. Share. Engage
It is almost a certain expectation of customers nowadays for you to have a functional business website.
Customers will want to find you online, on their computers at home, their mobile devices and now even their televisions. Since the invention of Facebook, Twitter, Instagram and the plethora of other social media and blogging sites, it has become an expectation for your brand to appear in these places also to provide a seamless purchasing experience.
It adds stature, reputation and trust. Businesses that are interacting with their customers every day are clearly real; their social sites contain “real-life” feedback from their customers and their blogs contain relevant and up-to-date information. The more relevant and useful information you can provide on the internet, the more chance there is that somebody will find your brands website. They may not be looking for you but you could have been appearing in their eye-lines for months, suddenly they require a service in your industry and your logo looks familiar to them. Why? Because you have been promoting your brand and building awareness.
There are so many social media sites on which you can manage and promote your business. Each offers different features and benefits. You have probably heard a number of names or some ‘jargon’ related to social media marketing but it still isn’t clear exactly what the right moves are. Which ones do you use? Which ones are the right choice and how much work does it involve?
Let us guide you, offer advice and create with you.
those who insert themselves into as many channels as possible look set to capture the most value. they’ll be the richest, the most successful, the most connected, capable and influential among us. we’re all publishers now, and the more we publish, the more valuable connections we’ll make.
- Pete Cashmore Founder, Mashable
3 Step Plan
Our 3 Step plan and process to social media marketing has been the foundation of our approach since we opened our agency. Create, Share and Engage.
Strategy & Plan
We help to develop your existing digital marketing strategy alongside your brand objective and create your social media marketing plan.
We carefully craft keyword-rich content to help amplify your brand message.
We engage your audience and generate
conversations around your brand, we listen for
opportunities for new and further engagement.
Bespoke, eye-catching visual assets are created for your channels in line with your brand guidelines.
Your content is designed carefully for your active channels and is deployed at the optimal times to maximise engagement and reach.
We ensure your content is shared as widely as
possible to help increase the reach of your brand, and deliver your message.
We help to develop your website and other digital assets, assisting them to function correctly when shared, visited and mentioned on your channels.
We help you to understand your audience through analysis and user insight to help grow your community and increase brand loyalty
Our competition and engagement apps inspire user-generated content (UGC), that tell the story of your brand via the authentic voice of your advocates.
Incentives, prizes, free content and information. Giving something to get something in return is important. We'll create balance and measure success.
Consistent engagement builds lasting relationships that turn followers into lifelong fans of your brand.
Certified to recognise successes using specialist tools, we are certified, digital marketing analysts. We help to track your data, measure success and remain focused on improving results.
What to expect: Social Media Marketing
We monitor and manage your social media channels listening for opportunities. We react and respond on your behalf. Bespoke content plans and clear strategies are agreed before your content is created. The social content is formatted carefully for each channel, then deployed at the optimal times. Reporting is given at agreed frequencies and success is measured against your business objectives.