Knowledge
HubSpot Forms & Magento: A Powerful Combination for eCommerce
Understanding HubSpot and its role in eCommerce HubSpot, a renowned CRM platform, excels in managing customer relationships for businesses. This platform is integral in sales, marketing, and communication strategies, centralising customer data efficiently. While primarily a sales tool, HubSpot’s versatility extends to customer service, lead conversion, and attracting new clients. Integrating HubSpot with Magento, especially Magento 2, offers customisable solutions…
Claim 33% Moneyback on Website Development With R&D Tax Credits
R&D Tax Credits have been claimed by over 42,000 SMEs in the UK since it was first launched in 2013 with an average value of around £49,000. This is less than one per cent of the 5.9 million SMEs that account for 99% of all businesses formed in the UK, which means owners and managers are missing out on a…
Understanding the Basics: A Quick Guide to eCommerce Integration Platforms
Did you know that the global eCommerce market is expected to hit $6.3 trillion in 2023? A big reason for this boom is thanks to the transformative effects of eCommerce platform integration. In this article, we’ll break down what it means and how an eCommerce integration can transform your business. We’ll discuss the benefits and potential challenges you might face,…
10 Benefits of ERP for eCommerce Businesses
The eCommerce industry is fast-paced, unpredictable, and brutally competitive. Success means consistently exceeding customer expectations and harnessing technology to cater to a global audience. One such technology prevalent in almost every successful eCommerce business is Enterprise Resource Planning or ERP for eCommerce. ERP software streamlines various business processes into a consolidated system, leading to unmatched business efficiency. Consider this –…
How to Increase Magento 2 Site Speed: A 10-Point Plan
As an eCommerce platform, Magento 2 is widely recognised for its robustness, flexibility, and performance. However, a common issue that many Magento 2 users face is slow site speed. A slow-loading website can have a negative impact on user experience, leading to higher bounce rates and potential loss of customers. Backlinko analysed the speed of 5 million desktop and mobile pages….
Intellectual Property In Web Development
Nothing in this article forms legal advice about intellectual property in website development. The information here has been sourced from government and legal resources and is intended to offer topical insight and attempt to answer common questions from those working with and purchasing from website developers. It doesn’t even begin to scratch the surface of software licensing or contract laws…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are significant for all businesses that want to reach more of their ideal customers online. What is B2B & B2C in eCommerce? B2B B2B, or Business-to-Business, refers to transactions between businesses….
How to Stop Spam Bots Messing Up Your Analytics
When looking initially at a new client’s Google Analytics data, we constantly find a variety of spam bots and irrelevant referral traffic to their sites. This is unhelpful when deciphering strategies for content and analysing what is working and what isn’t on the website – what we all want is the actual data. That way we can create clear proposals…
10 of the Best Free Digital Marketing Tools in 2023
We love digital marketing tools at Rixxo. Our browsers are full of bookmarks that help us provide our digital marketing services for B2B businesses faster and better. We’re suckers for new, shiny tools and are always on the lookout for anything that helps us stay on top of our game. It’s no secret that to succeed online, businesses of all…
The Distance Selling Act: How to Protect Your Business with B2B eCommerce Terms and Conditions
Not many B2B eCommerce businesses know that selling from an online store is governed by the Distance Selling Act, a consumer legislation enacted by the Consumer Contracts Regulations. If not fully understood and adhered to, this can pose a problem for B2B eCommerce businesses. As the name suggests, consumer protections are put in place to protect the consumer and ideally…
Understanding Attributes in Magento – the Ultimate Guide
What are Attributes in Magento? In Magento, attributes are a way to classify product and customer information. They can be used to represent details such as material, size or colour and used in a variety of ways, For example: Some attributes are default parts of Magento and cannot be changed, as they are crucial to the way that Magento functions, while…
Our Magento Deployment Process (& Why it Matters)
The aim of this article is to share our Magento deployment process for building, upgrading and maintaining Magento 2 eCommerce sites for our clients. We’ll dive into the how (we promise to keep tech-speak to a minimum), but more importantly, we’ll cover the why. But why should you even care? Glad you asked. Knowledge is power, so when it comes…