Cooking up bigger B2B deals – Digital transformation for a leading commercial catering equipment supplier

Workshops and office tours gave our team a first-hand view of Blue Badger’s B2B business

You might view it as a website, but it is the essential part of our operations.

Alison Harvey | Operations Manager

About Blue Badger

Blue Badger is the go-to wholesaler for dealers in commercial catering, laundry and refrigeration equipment. The UK-based firm sells over 5,000 products, from freezers and bottle coolers to tumble dryers and dishwashers, which are available to trade buyers across Europe via their website.

In this project we delivered:

This is an integrated project

Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.

Magento / Hubspot

The challenge

Blue Badger’s eCommerce site was draining time, money, and morale.

Freight costs were being miscalculated and swallowed by the business. The site was clunky. Customers got frustrated. Staff had to work around it to get orders out the door. HubSpot was broken, so sales were tracked manually. The whole platform was blocking progress on their digital transformation plans.

They needed a reset. One strategy to cut waste, speed up operations, and get them moving again.

Technology

Magento

Hubspot

Our approach

Getting to know the business

Over eight weeks, we got to know Blue Badger’s business inside out, using our FoundationsTM research and planning model. By immersing ourselves in their business, we:

Identified which features should be replicated from the old site, and which were redundant.
Challenged assumptions about essential versus nice-to-have functionality.
Recommended internal process changes to save on web development costs.
Identified which current extensions could be consolidated or delivered within a core Magento build.

Armed with our knowledge of Blue Badger and our experience in complex B2B eCommerce builds, we created a bespoke Magento site around the unique requirements of the business.

Blue Badger now has a fully functional B2B eCommerce website that reduces admin, allows customers to self-serve and supports growth!

We help to grow B2B eCommerce businesses

Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.

View our work