About Chisholm Hunter
Founded in 1857 in Glasgow, Chisholm Hunter is one of the UK’s leading jewellers, renowned for spectacular diamonds, fine jewellery, and luxury Swiss timepieces. With 27 stores across England and Scotland, this family-run business combines heritage, craftsmanship, and a commitment to exceptional customer service.
In this project we delivered:
Everything we do is tailored specifically to your needs and goals. We love talking strategy and are always happy to jump on a call. There's zero pressure and absolutely no obligation to work with us.
The problem: A clunky offline sales process
With their Magento 2 website, Chisholm Hunter struggled to manage offline sales, especially for high-value items. Their process was slow, confusing for customers, and hard to track.
Here’s what wasn’t working:
- Untrustworthy payments: Customers received plain, unbranded payment links by email, which didn’t inspire confidence for big purchases.
- Manual and slow: Staff had to go through too many steps to complete an order, often leading to mistakes.
- No visibility: Since payments happened outside of Magento, it was tough to track where sales came from or measure marketing performance.
- Lost revenue: Sales agents couldn’t see profit margins when discounting, making it hard to price smartly and close bigger deals.
Chisholm Hunter needed a simpler way to handle offline orders, one that would save time, build trust, and give them better data to grow the business.
The solution: Rixxo's ODB
ODB is a powerful Magento extension we developed to solve many common problems for eCommerce businesses.
By putting order creation, customer interactions and payment processing all in one place, ODB makes offline order processing fast, simple and easy. Here’s how ODB improved Chisolm Hunter’s oorder process:
- Branded & trusted checkout
Customers can now check out quotes sent to them within CH’s Magento environment, reinforcing trust in high-value transactions. - Better order management
Sales teams can easily search for customers, create draft orders, apply discounts, and process payments in one interface. - Enhanced attribution & insights
ODB ensures end-to-end tracking in Magento and Google Analytics 4, allowing for better marketing decisions. - Flexible & scalable integration
ODB integrates with Klaviyo (marketing) and Gorgias (support) for a connected digital ecosystem.
With ODB in place, Chisholm Hunter is now positioned to scale its digital ecosystem, with plans to integrate additional tools to further enhance marketing, customer support, and operations.
We help to grow B2B eCommerce businesses
Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.
You'll understand why our clients trust us beyond being just an agency.
We love to talk so simply fill in the form or give us a call on: +44 117 207 7504
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