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Road to Nowhere migrates to Shopify Online Store 2.0
A new Shopify store, from initial design to launch in 2 weeks

Who are Road to Nowhere?

Road to Nowhere Clothing is more than just a brand; it’s the companion for your next adventure. At the heart of their ethos is a straightforward principle: “Do more with less.” This philosophy not only steers their production but also reflects how they envision their pieces being used by you. Every item in their collection is crafted for adaptability, designed to be mixed, matched, and reenvisioned. Whether your day starts with sunrise or ends beneath city lights, Road to Nowhere garments are tailored to journey with you.

In this project we delivered:

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The epic

The challenge was set: Road to Nowhere was on a mission to roll out a fresh eCommerce store within a mere four weeks, right before unveiling their new collection. They knew the power of a robust online footprint, underlining the significance of SEO and meticulous keyword research to boost organic visibility. But it wasn’t just about being seen — the user experience (UX) had to be top-notch.



Our approach

Facing a pressing deadline and mindful of budget, Rixxo joined forces with Road to Nowhere, setting sights on a mobile-centric Shopify 2.0 theme that resonated with the brand’s vision.

Shopify, renowned for its user-friendly approach, boasts a vast library of pre-designed themes tailored for a myriad of business niches. This empowers businesses to swiftly establish a polished and professional online presence.

By eliminating the time-consuming process of building from scratch, Shopify’s ready-made themes pave the way for accelerated development, making it a prime choice for brands eager to dive into eCommerce, with minimum delay.

Our experience, coupled with Shopify’s user-friendly ecosystem meant we built and launched a new eCommerce site in just 2 weeks!

Once the store was live, Rixxo’s primary focus shifted to bolstering site speed and finessing SEO, all to ensure organic traffic, and sales thrived.

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Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.

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